In 2018, you need a website. Really, you needed one the day you started your business, but better late than never. Having a website will either make or break your business, it’s just that simple, and we WANT you to succeed! So, in this article, we’ll cover:
– 7 non-negotiable reasons why you need a website
– Common objections debunked
– How much a website costs
– How to make a website for your business
7 Non-Negotiable Reasons Why Your Business Needs a Website
Deloitte’s analysis in Connected Small Businesses in the United States found that digitally advanced small businesses:
- Earned two times as much revenue per employee
- Experienced revenue growth over the previous year that was nearly four times as high
- Were almost three times as likely to be creating jobs over the previous year
- Had an average employment growth rate that was more than six times as high
Digital advancement starts with a website. If that’s not enough to convince you, here are 7 non-negotiable reasons you need not just a website, but an optimized, accessible one.
30% OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE
Your website is your number one marketing asset because we live in a digital age. Americans spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.
PEOPLE ARE SEARCHING FOR YOU ONLINE
One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment there is someone in your area online and searching for your exact service. Guess who’s getting their business? That’s right, your competitor.
63% OF CONSUMERS USE WEBSITES TO FIND AND ENGAGE WITH BUSINESSES
Yup. According to LSA’s (Local Search Association) April 2017 report, “The Digital Consumer Study,” 63 percent of consumers primarily use a company’s website to find and engage with businesses. That’s a pretty big chunk of consumers. Combine that with the fact that 93 percent of online experiences begin with a search engine—you do the math. Another compelling reason your business needs a website? Research by YellowPages and LSA found that, on average, consumers use approximately three sources before making an individual purchase decision, and 30 percent automatically strike a business from consideration if they don’t have a website.
48% OF CONSUMERS SAY A WEBSITE IS THE BIGGEST DETERMINANT OF WHETHER THEY THINK A BUSINESS IS CREDIBLE
Not having a website makes consumers trust you less. In fact, 48 percent of people cited a website’s design as the number one factor in deciding the credibility of a business. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.
YOU NEED TO ANSWER BASIC QUESTIONS QUICKLY. 30% OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE
- Who are you?
- What do you do/offer?
- How do I contact you?
We live in an age of NOW, where consumers want the information they seek immediately—meaning your company’s website should answer each of the questions above without the user needing to scroll down the page at all.
IT WILL HELP YOU BEAT THE GOLIATHS IN YOUR INDUSTRY
Did you know that having a website can help you beat the Goliaths in your industry? It can, if it’s optimized for search engines (SEO). Small businesses have no trouble holding their own thanks to their website and their prominent position in the search results page.
SOCIAL MEDIA REACH IS DIMINISHING
So, you think you don’t need a website because you’re on Facebook. Great, so is every other business in America. You need a website even if you have a Facebook page. And guess what? It’s getting harder for businesses to connect with users on the platform. Within a week of the last Facebook algorithm update, organic reach plummeted lower than it was already. So basically, out of 300 contacts on Facebook, your posts will only reach about 10-15 of them, unless you pay to promote your posts. Another bummer? People are already spending 50 million fewer hours on the platform than they did in 2017. While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future.
Common Objections Business Owners Make Against Having a Website
We work with small businesses every day, and when it comes to not having a website, we’ve heard just about every excuse on the planet—and they’re all incredibly misguided. I’ve listed the most common objections below, and our typical responses.
“MY BUSINESS IS TOO SMALL AND I DON’T HAVE THE BUDGET FOR A WEBSITE.”
This is the most common objection we hear from small business owners. Look—your website is your number one marketing asset. Saying you don’t have the budget for it is like saying you don’t have the budget for an LLC license—you’re going to get in big trouble later if you don’t fork over that initial investment. Get a website—it doesn’t have to be fancy and expensive, but it needs to exist, and it needs to be able to be found by search engines.
“I ALREADY HAVE ENOUGH BUSINESS. I DON’T NEED A WEBSITE.”
Even if you have more business than you can handle, you need a website, no ifs ands or buts. A website doesn’t need to be built for the purpose of adding new customers. Save time and money by having the most basic and common questions answered on your site, so you don’t have to constantly answer them over the phone. Include your location, directions and hours of operation. You can even add functions such as online reservations and automated scheduling, incorporate blogs to keep your customers informed on current events and special promotions, gather emails to quickly and conveniently get your message out to your customers. It’s best to get your foot in the door now with a website and stay current, as you never know how business is going to be next year.
“OUR CUSTOMERS AREN’T BIG COMPUTER USERS.”
Your customers aren’t “computer users?” That’s baloney. What this business owner is forgetting is that “computer users” aren’t just people using desktop computers. It also includes people browsing websites, social media, and apps on mobile devices. Not only do 89 percent of US adults use the internet, 77 percent of them own a smartphone. And in 2016, mobile web traffic outpaced desktop web traffic for the first time.
Smartphone = Computer User.
I DON’T NEED A WEBSITE BECAUSE I’M NOT ECOMMERCE OR AN ONLINE BUSINESS.
This is a HUGE misconception a lot of people have. Just because you’re not ecommerce does not mean you don’t need a website. People still need to find you, learn about you, and trust you because they buy from you. The majority of our clients aren’t ecommerce, and each one of them have seen considerable revenue growth from having a website.
How Much Does a Website Cost?
Typically, for a small to medium size website, it can cost anywhere from $1,500 to $5,000 for Web Design fees. But don’t let a price tag deter you from creating a website. If you’re a one-man operation with zero budget, at least get a basic website that you can jazz up later when you have a better cash flow. Here’s what goes into the cost of a website:
- Hosting – This is the service or company providing space on the internet for your website. Hosting is typically costs anywhere between $8 – $30 monthly, depending on the size and needs of your project.
- Domain name – This is the www.yourcompany.com, and is usually a yearly payment. On average, you’ll pay $15 per year for your domain name.
- Design – This depends on many factors, such as how much content you want on your site, what type of elements, what functionalities you need, etc. On average, web design costs between $2,500 to $5,000.
The Price of Having a Website Is Much Lower than the Price of Getting Left Behind. A recent Capital One study found that only 56 percent of small businesses say they have a company website. That should tell you two things:
- 56 percent of businesses are doing better than yours
- You still have a chance to beat 44 percent of them if you get a website now
Look, anyone who tells you your business doesn’t need a website is just plain wrong. Those experts that say you don’t need a website unless you’re an online business or an ecommerce business, yea, they’re also wrong. It costs just pennies to get started with a web presence, and quite frankly, you’d have to be insane not to get one. If you need help, give us a shout—we have a wide range of website design packages, and we’d be happy to walk you through your needs.
Contact us today to discuss your project details, and get your own professional website!